Too Bare for Air Fare- Is this Ad Too Suggestive for Consumers?

Today's article "Ryanair forced to scrap controversial 'sexist' ads" by Fox News reports a controversial decision over suggestive advertising.

This ad, published by the U.K airline Ryanair, has been banned by the Advertising Standards Authority (ASA) over accusations of sexist content. Ryanair has fought back, explaining the picture was taken from a charity calendar previously released by the airline. They argue the ad is not sexist because the employees took these photos voluntarily. The ASA ultimately banned the ad, arguing the ad is "linking female cabin crew with sexually suggestive behavior".

Logically, as this is the opinion of the majority of consumers, the ASA has the authority to take down any suggestive material that would offend those it represents. However, I believe that making Ryanair take down the ad is a violation of their rights as a service provider. The ASA should interfere only in instances of threatening materials, but not suggestive ones.

Although the ASA has this authority, I don't believe they have provided any justifications for banning the ad. Yes, the ad is suggestive, but why should that be the sole reason to restrict the airline from producing materials to their selected audiences? The European Convention on Human Rights specifically outlines the right to freedom of expression, stating, "Everyone has the right to freedom of expression… without interference by public authority". This is no more offensive than a Victoria's Secret ad, which coincidentally has sold millions of dollars of merchandise to consumers. Noting V.S.'s enormous success with similar material, posting this model makes good business sense. Not only does Ryanair have the right to publish this ad, but they have good reason for doing so.